Take a quick trip down memory lane with me…the year is 2007 and you’re at your desk. You’re using your desktop computer to surf websites that were built with HTML tables and Flash, the user experience clunky and the styles an abomination in today’s standards. Your cell phone beside you; you don’t think twice about using it for anything other than calls and texts, certainly not for buying anything, opening a support case, or searching a public knowledge base.
Flash forward to today, where 4 of the top 5 platforms used to access web content are mobile (Android or iOS), and your desktop computer’s role is relegated to those tasks which require a higher screen resolution (like playing Minecraft, right?). This shouldn’t come as a surprise to anyone at this point – we are a mobile culture now, accessing content on-the-go, demanding that it be presented beautifully and device-agnostic.
With the fast and ever-changing practices of surfacing content in the most seamless way possible, comes a myriad of methods to surface that content. Do you use a mobile-responsive website? Do you build an app? How do you go about determining what option is best?
Salesforce offers any of these options, and I’m here to help you cut through the weeds to determine which path will help you get your customers the information they want and need, no matter their device or screen-size. Below are some of the latest Salesforce solutions defined in terms to allow you to understand the benefits of each:
Originally posted on Perficient’s Salesforce blog, I encourage you to read the rest of the article by clicking here.