It’s been very encouraging to see so many companies come around to the idea that keeping employees happy means creating and maintaining an environment in which they can thrive. One of the biggest and easiest ways to do this is to ensure they have what they need at their fingertips (or at the click of a button) through an employee community.
Also called an “intranet”, Salesforce Employee Communities shed that stigma of boring, outdated and user-unfriendly websites only accessible on your desktop PC in IE9. By leveraging the environment they’re already in with Salesforce, you can provide a one-stop shop for collaboration, self-service, and gamification. Plus, out of the box it’s mobile-responsive and available on any modern browser or OS!
Great, you’re in. Now where do you start? Every company is different, but I’ve narrowed down the top 5 questions to ask:
Who are your employees & how will they be using the community?
Define your business units and the roles associated with each. This will help determine visibility of information and content, profiles, and what audiences you need for your community. In addition, doing a deep dive into who your users are will give you insight into what experience will give each of them the most value.
What methods of promotion are you going to use to get employees excited?
You’re in the planning stage of your employee community, and that’s a great starting point. What’s super important in this phase is to map out an “Excitement” campaign. Whether using Marketing Cloud with Journey Builder or Pardot, or another marketing automation platform, set up an email campaign that previews functionality to come in the new community.
A cool way of gaining buy-in from your employees is to run a contest to name the community or come up with a mascot. You might end up with “Boaty McBoatface”, but if it keeps ‘em coming back, then who’s to say it’s a terrible name?
Originally posted on Perficient’s Salesforce blog, I encourage you to read the rest of the article by clicking here.